In this episode, Isaac illustrates how it can get worse before it gets better when you’re in the throes of failing, but that’s okay! It’s normal, even. He also talks introduces the power of a pre-mortem exercise when you're working on a big project.

Isaac talks about those experiences in every business where no matter what you do to prepare, things can just go south. He also interviews two very experienced women who have encountered major failures in their businesses—Jenny Hart and Lela Barker—and dives into how they cope with failure, what kinds of lessons they learn, and how they keep failure from breaking them down.