Maker businesses are inherently risky because they’re inherently small and vulnerable to change. In this YHBTV recap, Sharon and Isaac help you understand what types of risks you might be taking in your business and how to evaluate them.

Sharon and Isaac dispel a few myths and offer a few guidelines on how to hone in—”honing” being the operative word—on your own productivity and accepting what works best for you.

Your target customer goes hand in hand with your business’ niche. In this YHBTV recap, Sharon and Isaac cover a few of the signs why your actual customers may not be your target customer, and what to do about it.

Isaac talks with Adwoa Cooper, stitcher behind Adwoa designs, about how she found a niche that resonated with her and her long-term goals, while honoring and respecting the culture her products draw upon.

Knowing who your target customer is will inform what niche your business serves, and vice versa. Sharon and I cover 5 specific points about finding your niche in this recap episode from our weekly YHBTV video series.