Why is selling all about service, and how can we apply that to maker business? Sharon and Isaac dive into an old cheesy YouTube video about selling to tease out how you can maximize your sales tactics without being smarmy.
Isaac examines a few different ways you can stay nimble with your review process and not let it suck you dry, and artist and jewelry designer Jen Crowe shares a number of her own experiences over the years looking deeply at her own business and adapting along the way.
In this episode, Isaac illustrates how it can get worse before it gets better when you’re in the throes of failing, but that’s okay! It’s normal, even. He also talks introduces the power of a pre-mortem exercise when you're working on a big project.
Isaac talks about those experiences in every business where no matter what you do to prepare, things can just go south. He also interviews two very experienced women who have encountered major failures in their businesses—Jenny Hart and Lela Barker—and dives into how they cope with failure, what kinds of lessons they learn, and how they keep failure from breaking them down.