Sharon and Isaac revisit the five predictions they made for 2018 to see how accurate they were, and make three predictions for the evolution of the maker economy and maker business in 2019.
Isaac heads down the rabbit hole with Francesca Berrini of Unusual Cards and examines her 16 years in business along with the peculiar relationship she has with her customers as she vends primarily at weekend markets and craft fairs.
Is a maker business forever? Isaac speaks to Sierra Bailey, former owner of Manic Trout, about the decision to shut down her successful, 15-year-old jewelry business in response to physical and emotional symptoms of burnout.
Isaac interviews Southern Elegance Candle Company owner D’Shawn Russell about the rapid growth she’s experienced in her business in rural North Carolina, what keeps her moving and motivated, and how she approaches her day to day.
Why is selling all about service, and how can we apply that to maker business? Sharon and Isaac dive into an old cheesy YouTube video about selling to tease out how you can maximize your sales tactics without being smarmy.