Your Handmade Business is a podcast for makers about the big picture of your business brought to you by Academy of Handmade—helping you to do what you love and love what you do. Each episode we tackle an important (and sometimes uncomfortable) topic about running a handmade business and feature perspectives and experiences from makers and the people who support them.
Your target customer goes hand in hand with your business’ niche. In this YHBTV recap, Sharon and Isaac cover a few of the signs why your actual customers may not be your target customer, and what to do about it.